It doesn't. You're paying for the advertsing of apopular brand. The same sort of ingredients can be foun din the generic (store brand) shampoos at WalMart, etc. for much less.Who much does it cost to produce the shampoo ';Head and Shoulders'; also the main ingredient Pyrithione Zinc
If you are looking for a simliar product, I would like to suggest http://www.arbonne.com/products/not-so-b鈥?/a>
Arbonne Intelligence Daily, Self-Adjusting Shampoo with Tea Tree Oil
The natural choice for combating a dry, flaky scalp, this super-charged blend works to help hair shine while eliminating annoying, dry scalp.
Nanospheres, tea tree and peppermint oils, licorice, rosemary and sage extracts
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